نحوه استفاده از Meta Business Suite (سابق فیسبوک
سوئیت تجاری) در سال ۲۰۲۳
با Meta Business Suite (که قبلا به عنوان Facebook Business Suite شناخته می شد)، کسب و کارها روشی ساده و کارآمد برای مدیریت حضور خود در رسانه های اجتماعی دارند. .
این مجموعه به کاربران اجازه می دهد تا به راحتی یک حساب تجاری، صفحه فیس بوک، ابزارهای تجزیه و تحلیل و موارد دیگر را ایجاد و مدیریت کنند، همه از یک پلتفرم .
در این مقاله، نحوه استفاده از Meta Business Suite جدید در سال ۲۰۲۳ را بررسی خواهیم کرد تا بیشترین استفاده را از حضور خود در رسانه های اجتماعی ببرید. بیایید شروع کنیم!
متا چیست؟ مجموعه کسب و کار و چگونه کار می کند؟
مجموعه تجاری متا به عنوان یک مرکز متمرکز برای مدیریت حضور رسانه های اجتماعی شما در فیس بوک و اینستاگرام عمل می کند.
این پلتفرم ابزارهای ضروری مدیریت رسانه‌های اجتماعی را گرد هم می‌آورد تا به شما کمک کند با مخاطبان هدف خود ارتباط برقرار کنید و نتایج کسب‌وکار بهتری را بدست آورید.
با Meta Business Suite، انعطاف‌پذیری برای دسترسی به آن دارید. از دسکتاپ یا دستگاه تلفن همراه خود.
شما به راحتی می توانید اعلان ها را نظارت کرده و به آنها پاسخ دهید، همچنین پست ها، داستان ها را ایجاد و برنامه ریزی کنید، و تبلیغات برای کسب و کار خودتان این پلتفرم همچنین بینش های ارزشمندی را برای کمک به شما در بهینه سازی تلاش های بازاریابی ارائه می دهد.
Millennials هنوز بیشتر از هر سایت رسانه اجتماعی دیگری از فیس بوک استفاده می کنند. این بدان معناست که کسب‌وکارها باید در فیسبوک فعال باشند، و Meta Business Suite انجام این کار را آسان‌تر از همیشه می‌کند.
بنابراین اگر محصولاتی را می‌فروشید یا کسب و کار خدمات، Meta Business Suite را در نظر بگیرید تا به شما کمک کند دسترسی و تعامل خود را به حداکثر برسانید.
انجام این کار به رشد شما کمک می کند. کسب و کار شما و ایجاد وفاداری مشتری، که به نوبه خود باعث افزایش درآمد شما خواهد شد.
چه اتفاقی برای مجموعه تجاری فیس بوک افتاد؟
شرکت فیسبوکی که قبلاً شناخته شده بود اکنون با نام متا، و مجموعه تجاری Facebook به Meta Business Suite تغییر نام داده است.
علی‌رغم تغییر در نام شرکت، آنها همچنان به ارائه محصولات مشابه، از جمله برنامه فیسبوک با مارک متا ادامه می‌دهند.
نحوه راه اندازی Meta Business Suite
مجموعه تجاری متا ابزاری فوق العاده قدرتمند برای مدیریت حضور آنلاین یک کسب و کار است. .
تنظیم آن می تواند ترسناک به نظر برسد، اما با راهنمای گام به گام زیر، می توانید از مزایای کامل استفاده کنید از ویژگی های مجموعه استفاده کنید و در کوتاه ترین زمان شروع به ساختن نام تجاری خود کنید.
مرحله ۱: دسترسی به مجموعه تجاری متا
برای دسترسی به Meta Beta Suite، به busines s.facebook.com. اگر حساب تجاری متا ندارید، باید یک حساب رایگان ایجاد کنید.
وقتی یک حساب کاربری دارید و وارد سیستم شده اید، باید حساب تجاری خود را ایجاد کنید.
اگر حساب دارید و نیاز دارید وارد شوید، روی “ورود به سیستم” کلیک کنید و در نهایت به صفحه ای می رسید که شبیه این است:
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<پس از ورود به سیستم با استفاده از اطلاعات فیس بوک یا اینستاگرام، در نهایت با صفحه ای روبرو می شوید که باید شبیه این باشد:
مرحله ۲: صفحه کسب و کار خود را ایجاد کنید
برای استفاده از Meta Business Suite با پتانسیل کامل خود، باید در حداقل یک صفحه فیس بوک، اگر قبلاً یکی را ندارید. برای ایجاد یکی، روی تنظیمات کلیک کنید.”
روی “Business Assets” سپس “Pages” کلیک کنید و روی “Add Pages” کلیک کنید.
می توانید یک صفحه ایجاد کنید، ادعا کنید یک صفحه موجود یا درخواست اشتراک گذاری یک صفحه. برای این راهنما، «ایجاد صفحه جدید فیس بوک» را انتخاب می کنیم.
اطلاعات درخواستی را همانطور که در تصاویر زیر نشان داده شده است پر کنید و صفحه شما خیلی خوبه ۲۰۲۳/۰۲/Step-2d-Create-Your-Business-Page-1-150×71.png 150w,https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2023/02/Step-2d-C -Business-Page-1-300×141.png 300w,https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2023/02/Step-2d -Create-Your-Business-Page-1-620×292.png 620w,https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2023/02/Step-2d-Create-Your-Business-Page- 660×311.png 660w,https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2023/02/Step-2d-Create-Your-Business-Page-1-768×362.png 768×362.png trends. com/ezoimgfmt/media.smallbiztrends.com/2023/02/Step-2d-Create-Your-Business-Page-1-850×400.png 850w,https://smallbiztrends.com/ezoimgfmt/0media.smal/ /02/Step-2d-Create-Your-Business-Page-1-1024×482.png 1024w,https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2023/02/Step-2d-Cre Business-Page-1.png 1363w” sizes=”(max-width: 1363px) 100vw, 1363px” decoding=”async” class=”ezlazyload wp-image-1109239 aligncenter” src=”data:image/svg+x %3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20width=%221363%22%20height=%22642%22%3E%3C/svg%3E” alt=”” width= “850” height=”560″ ezimgfmt=”rs rscb12 src ng ngcb12 srcset” data-ezsrc=”https://smallbiztrends.com /ezoimgfmt/media.smallbiztrends.com/2023/02/Step-2d-Create-Your-Business-Page-1.png”/>
اکنون که رفتیم از طریق نحوه ایجاد یک صفحه تجاری فیس بوک، مطمئن شوید که برای استفاده بیشتر، نکاتی برای صفحه فیس بوک کسب و کار کوچک خود تحقیق کنید مال شما. صفحات فیس بوک مشاغل کوچک می تواند یک ابزار بازاریابی عالی باشد.
مرحله ۳: شروع به استفاده از ویژگی های Suite
اکنون که حساب کسب و کار و صفحه جدید شما راه اندازی شده است، نمی‌توانید از همه ویژگی‌هایی که Meta Business Suite ارائه می‌کند استفاده کنید.
روی «صفحه اصلی» در منوی سمت چپ کلیک کنید تا به خانه حسابتان بازگردید، جایی که باید cr جدید خود را ببینید. صفحه کسب و کار فیس بوک را خورد. اگر آن را نمی‌بینید، سعی کنید صفحه‌نمایش را تازه‌سازی کنید.
چگونه از Meta Business Suite استفاده کنید و صفحه کسب و کار فیس بوک خود را مقیاس کنید
استفاده از Meta Business Suite و صفحات تجاری فیس بوک می تواند به شما کمک کند حضور آنلاین کسب و کار خود را به حداکثر برسانید.
در ادامه مطلب بخوانید نحوه استفاده از مجموعه را بیابید و از صفحه فیس بوک خود بیشترین بهره را ببرید…
مرحله ۱: صفحه خود را ویرایش کنید
اولین کاری که می‌خواهید با صفحه جدید فیسبوک خود انجام دهید، آپلود عکس نمایه و عکس روی جلد برای برندسازی است. برای انجام این کار، همانطور که در زیر نشان داده شده است، روی «ویرایش» کلیک کنید…
مرحله ۲: یک پست ایجاد کنید
برای ایجاد پست های خود، روی “ایجاد پست” کلیک کنید، وارد کنید جزئیات پست خود را، و هنگامی که آماده شدید روی «انتشار» کلیک کنید.
مرحله ۳: پست خود را تقویت کنید
برای جلب توجه و تعامل بیشتر در پست و صفحه خود، می توانید انتخاب کنید که پست خود را تقویت کنید زمانی که آن را ایجاد می‌کنید یا در زمان دیگری پست کنید.
To boost your post at the time of creation, you would click the “Boost post” toggle as shown above.
To boost your post after it’s been created, click on “Boost post” below the post you’re looking to promote as shown below.
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Modify audience details, your start date, and your budget. Once you’re satisfied with your ad settings, click on “Boost post now.”
Step 4: Get Page Likes and Post Engagement
To get likes on your Facebook Page and likes, comments, and shares on your posts, you may want to consider running other Facebook ads.
To do so, click on “Ads” in the left margin, then “Create ad.”
You’ll need to choose from the available goals and set up your specific ad campaign on the next page.
If you’re marketing on Instagram, use popular hashtags on Instagram that are relevant to what you’re promoting.
For example, if you’d like to get more Page Likes, click on “Promote your Page” and fill in the details to start your campaign.
Meta Business Suite Tools to Use
From content creation and optimization to analytics and insights, there’s something for everyone.
Read on to find out how you can make the suite work for you and take your business to the next level.
A/B split testing
Meta Business Suite offers an invaluable feature to its users: A/B testing. With this tool, businesses and creators can experiment with two variations of a post and determine which version performs better.
A/B testing is an essential aspect of marketing, as it provides valuable insights into what makes a post successful.
By comparing two variations of a post, users can pinpoint the exact elements that contributed to its success.
Did the copy resonate with the audience? Was it visually appealing graphics? Did a certain format or hashtag help? All of these questions can be answered through A/B testing.
With the results from A/B testing, users can make informed decisions for their future posts. This feature not only saves time and effort but also helps optimize content for better performance and results.
In short, A/B testing with Meta Business Suite can provide a strategic advantage for businesses and personal brands looking to succeed on Facebook and Instagram.
Commerce Manager
In Meta Business Suite, accessing the commerce features is as simple as clicking on the “Commerce” option located on the left-side menu.
Once selected, you will be redirected to the Commerce Manager where you can set up your very own shop or catalog.
This is a great way to showcase your products and make them easily accessible to potential customers.
By setting up your shop or catalog, you can make the purchasing process seamless and effortless for your customers. They can even access your products through Facebook, Instagram, and Instagram stories.
To take advantage of this feature, it is recommended to connect your Instagram account to your Facebook page. This integration will make it even easier for your customers to discover and purchase your products.
Content Planner
The use of a content calendar is a crucial aspect of effective social media management. Having a clear overview of your content plan for the month or week can greatly help in the organization of your marketing strategy.
Meta Business Suite provides a solution to this need by offering its users the ability to schedule posts and stories for both Facebook and Instagram directly within the platform.
This eliminates the need for additional and often expensive scheduling tools, freeing up valuable time and resources to focus on other important aspects of your business.
Create and manage ads
If you’re looking to boost your online presence, reach a wider audience, and create greater brand recognition, Facebook advertising can be a powerful tool. And with the Meta Business Suite, managing your ads has never been easier.
With the Ads Manager, you can create and manage all of your ads in one place, choosing your goals, ad placements, and budget with ease.
So, make sure you take advantage of this convenient and effective tool to begin promoting your business using Facebook ads and help you reach your business objectives.
Insights
Meta Business Suite provides its users with insightful analytics and metrics to help evaluate the performance of their Facebook page.
The platform’s Insights feature allows you to set specific goals for your page and track your progress over time.
This makes it easier to identify what strategies are working and what areas need improvement.
By analyzing the results of your page, you can make data-driven decisions to enhance your social media marketing efforts and reach your desired outcomes.
Whether you’r e managing a personal brand or a large business, this tool is a valuable asset in maximizing your online presence and achieving your goals.
Collaborate with others
The “All Tools” section on the left side of your Meta Business Suite dashboard provides the opportunity to manage and organize access to your business account.
With this feature, you can invite your team members, delegate tasks, and assign specific roles to each person involved in managing your accounts.
The available roles include Admin, Editor, Advertiser, Analyst, and Moderator, all designed to protect your valuable assets and customer base.
This is a critical component for ensuring the security and success of your business’s social media presence.
Benchmarking tool
This tool, found within Insights, allows you to see how your page is performing in relation to others in your industry and make changes to your strategy to improve your reach and engagement.
Additionally, you can analyze the type of content your competitors are posting and see what works for them.
This information can be used to create content that resonates with your audience and sets you apart from your competitors.
With the Benchmarking tool, you can stay ahead of the game and continually improve your social media presence on Facebook and Instagram.
How to Make the Most of Meta Business Suite Insights
Before you dive into the insights, it’s important to have a clear understanding of what you want to achieve with your social media pages. This could include increasing engagement, reaching new audiences, or boosting sales.
Having clear goals will help you focus on the metrics that matter most and make data-driven decisions.
The Meta Business Suite Insights provides a range of metrics to track, such as reach, engagement, and audience demographics. Use these metrics to measure your progress against your goals and identify areas where you can improve.
Understanding your audience is crucial to creating content that resonates with them. Use the audience insights to gain a deeper understanding of who your followers are, what they are interested in, and when they are most active on social media.
Meta Business Suite Insights allows you to compare your performance over time and against your competitors. Use this feature to identify trends and see how you stack up against others in your industry.
Finally, use the insights to inform your social media strategy. Identify what’s working well, and what isn’t, and adjust your strategy accordingly. The more you use the insights, the more you’ll be able to refine your approach and drive better results.
Meta Business Suite Vs. Facebook Business Manager
Meta Business Suite and Facebook Business Manager are management platforms for businesses to access Meta accounts and tools, with the ability to separate professional tasks from personal Facebook use and collaborate with colleagues and clients.
The key differences include the age of the platforms, with Business Manager being older, and the accessibility, with Business Manager being desktop only and Business Suite having both desktop and mobile options.
Business Suite manages both Facebook and Instagram business accounts, while Business Manager focuses on Facebook pages and ad accounts.
Meta Business Suite Tips
Whether you’re looking to grow your brand, engage with customers or track performance, the Meta Business Suite has new tools for creators to make money on Facebook and Instagram.
To help you get the most out of the platform, here are six tips for optimizing your Meta Business Suite strategy:
- Create a content calendar: Planning your content in advance helps ensure a consistent and coherent brand message. Use the Meta Business Suite to schedule posts and keep your content organized. This will help streamline your content creation process.
- Leverage Facebook Ads: The Meta Business Suite makes it easy to create and manage Facebook Ads campaigns. Use this feature to reach new audiences and drive conversions. Doing so allows you to reach potential customers who may not be familiar with your brand. You can also use ads to increase the visibility of certain products or services that you want to promote.
- Track your results: The Meta Business Suite provides detailed analytics that can help you measure the success of your social media efforts. Use this data to make informed decisions about what works and what doesn’t.
- Engage with your audience: Respond to comments and messages promptly to build a relationship with your customers. The Meta Business Suite makes it easy to keep track of all your interactions.
- Integrate with other tools: The Meta Business Suite integrates with a range of other tools, such as Hootsuite and Buffer, to help streamline your workflow and save time.
- Try new features: The Meta Business Suite is constantly adding new features and updates, so be sure to try them out and see how they can benefit your business. Stay ahead of the curve and experiment with new ways to reach and engage your audience.
Final Words
The Meta Business Suite provides businesses with a powerful, streamlined tool to manage their online presence in 2023. With its intuitive dashboard and range of tools, it’s the perfect platform for businesses to create an efficient and effective social media campaign.
Whether you’re new or experienced with using social media in this day and age, the Meta Business Suite is a great way to build your brand and engage with customers.
Can you use Meta Business Suite and Business Manager simultaneously?
Meta has introduced a new and improved platform, the Meta Business Suite, as a replacement for the older Meta Business Manager. Both platforms can’t be used simultaneously, but if you need to revert back to Business Manager, Meta does provide the option.
Keep in mind that switching back will limit your ability to manage content scheduled in Business Suite, but the posts will still be published according to the planned schedule.
What is Meta business suite for?
Meta Business Suite is a comprehensive social media management s olution that was introduced in 2020 to help businesses manage their Facebook and Instagram accounts. It’s an all-in-one platform that provides a native solution for businesses to streamline their social media efforts.
From creating and scheduling content and responding to customer interactions to measuring the impact of campaigns, the Meta Business Suite has everything you need to effectively manage your social media presence. Businesses can also plan organic campaigns, run ads, and efficiently organize their digital assets.
Do I need Meta business suite?
Meta Business Suite is the ideal solution for streamlining and elevating your marketing efforts on Facebook and Instagram. This platform is designed to meet the needs of creators, personal brands, and businesses looking to improve their social media presence.
Whether you’re looking to grow your brand or increase your reach, Meta Business Suite has everything you need to succeed on social media.
How can I access Meta Business Suite?
To access Meta Business Suite, simply visit business.facebook.com on your desktop or download the app on your iOS or Android device. To fully utilize its features, connect both your Facebook Page and Instagram account within the platform.
Whether you prefer the desktop version or the mobile app, the Meta Business Suite makes it easy to manage your social media presence from one central location.
When is Facebook changing to Meta?
On June 9, 2022, Mark Zuckerberg’s Meta Platforms solidified its dedication to the Metaverse by changing its stock symbol from FB to META. The company, which owns Instagram, Messenger, and WhatsApp, made this change to align with its rebranding efforts.
This move marked the end of the company’s association with its former name, Facebook, and signaled a new era for Meta Platforms.
Image: Envato Elements
