چگونه در اینستاگرام کسب درآمد کنیم: 10 روش موثر

۷٫ یک فروشگاه اینستاگرام بسازید

چگونه کار می کند: فروشگاه اینستاگرام اینستاگرام شما را متحول می کند در یک پلتفرم تجارت الکترونیکی مستقیم ایجاد نمایه و به کاربران این امکان را می دهد که بدون خروج از برنامه، محصولات را کاوش و خریداری کنند. با پلت فرم تجارت الکترونیک موجود شما ادغام می شود و قیمت ها و توضیحات محصول را در رابط اینستاگرام به طور یکپارچه نمایش می دهد.

درآمدهای بالقوه: درآمد شما از فروشگاه اینستاگرام مستقیماً با فروش محصول شما مرتبط است. بسته به محدوده محصول، قیمت‌گذاری و تلاش‌های بازاریابی شما، درآمد می‌تواند از چند دلار تا هزاران دلار یا بیشتر در ماه متغیر باشد.

نکاتی برای شروع:

• مطمئن شوید که یک حساب تجاری در اینستاگرام دارید و واجد شرایط خرید اینستاگرام هستید.
• پلتفرم تجارت الکترونیک خود (مانند Shopify یا WooCommerce) را با اینستاگرام وصل کنید.
• محصولات را در این قسمت برجسته کنید. پست‌ها و استوری‌های خود را برچسب‌گذاری کنید تا کاربران را به فروشگاه خود هدایت کنید.
• از تصاویر جذاب و زیرنویس‌های متقاعدکننده برای جذب خریداران بالقوه استفاده کنید.
• تبلیغات یا تخفیف‌های محدودی را منحصراً برای اینستاگرام خود ارائه دهید. دنبال کنندگان برای افزایش فروش.

مثال: ColourPop Cosmetics، یک نام تجاری معروف زیبایی، از فروشگاه اینستاگرام خود برای به نمایش گذاشتن طیف وسیعی از محصولات خود استفاده می کند. هنگام راه اندازی یک خط محصول جدید، آنها پست ها و داستان های بصری جذابی ایجاد می کنند و محصولات را برچسب گذاری می کنند. فریفته‌ی تصاویر، دنبال‌کنندگان می‌توانند روی توسعه ضربه بزنند و مستقیماً به صفحه خرید در اینستاگرام منتقل شوند، فرآیند خرید را ساده‌تر کرده و احتمال فروش را افزایش می‌دهند.

۸٫ تبلیغات IGTV

نحوه کار: تبلیغات IGTV تبلیغات ویدیویی کوتاه و قابل کسب درآمد هستند زمانی پخش می شود که کاربر تصمیم می گیرد ویدیوهای IGTV را از سازندگانی که دنبال می کنند تماشا کند. اینستاگرام شروع به تقسیم درآمد تبلیغاتی با سازندگان کرده است و به آنها جریان جدیدی از درآمد را بر اساس محتوای ویدیویشان ارائه می‌کند.

پتانسیل. درآمد: بسته به تعداد بازدیدهایی که ویدیوهای IGTV شما دریافت می‌کنند و میزان تعامل، درآمد می‌تواند متفاوت باشد. اینستاگرام معمولاً ۵۵ درصد سهم را به سازندگان ارائه می‌کند که مشابه پلتفرم‌هایی مانند YouTube است.

نکاتی برای شروع:

• به طور منظم محتوای IGTV با کیفیت بالا و جذاب تولید کنید که بینندگان را درگیر نگه می دارد.
• نام تجاری و کیفیت ویدیو را حفظ کنید. برای جذب یک پایگاه بیننده وفادار.
• با مخاطبان خود در نظرات ارتباط برقرار کنید تا دید و تعامل ویدیو را افزایش دهید.
• از سیاست های تبلیغاتی اینستاگرام و بهترین شیوه ها به روز بمانید تا مطمئن شوید محتوای شما واجد شرایط باقی می ماند. برای کسب درآمد.
• محتوای IGTV خود را در فید و استوری های خود تبلیغ کنید تا بازدیدهای بیشتری به دست آورید.

مثال: اینفلوئنسرهای تناسب اندام ممکن است از IGTV استفاده کنند جلسات تمرینی طولانی تر یا نکات تناسب اندام را به اشتراک بگذارید. وقتی دنبال کنندگان برای تماشای این ویدیوها کلیک می کنند، ابتدا یک تبلیغ کوتاه به آنها نشان داده می شود. کیسی با افزایش بازدید ویدیو، بخشی از درآمد تبلیغات را به دست می‌آورد و یک لایه کسب درآمد دیگر به استراتژی محتوای خود اضافه می‌کند.

۹ . حلقه های اینستاگرام

نحوه کار: حلقه های اینستاگرام پاسخ این پلتفرم به موج محتوای ویدیویی کوتاه است که به کاربران امکان می دهد ویدیوهای چند کلیپ ۱۵ تا ۳۰ ثانیه ای ایجاد و کاوش کنند. در حالی که ویژگی‌های درآمدزایی مستقیم برای Reels هنوز در حال تکامل است، استفاده از Reels می‌تواند به طور غیرمستقیم درآمد شما را با افزایش دید، هدایت ترافیک به پلتفرم‌های کسب درآمد و جذب مشارکت‌های تجاری افزایش دهد.

درآمدهای بالقوه: درآمد مستقیم از Reels به اندازه روش‌های دیگر برای کسب درآمد از اینستاگرام نیست، اما دیده شدن و تعاملی که ارائه می‌دهند می‌تواند به طور قابل توجهی بر جریان‌های درآمد غیرمستقیم مانند محتوای حمایت‌شده، بازاریابی وابسته تأثیر بگذارد. ، یا فروش محصول.

نکاتی برای شروع:

• از موضوعات و موسیقی های پرطرفدار در پلتفرم Reels به روز بمانید و آنها را خلاقانه ترکیب کنید.
• از ابزارهای ویرایش برای ایجاد محتوای ویدئویی جذاب و صیقلی استفاده کنید.
• قرارهای خود را در فید، داستان‌ها و دیگر پلتفرم‌های رسانه اجتماعی خود به صورت متقابل تبلیغ کنید.
• Engage with comments and shares to boost the visibility of your Reels.
• – Collaborate with other creators or brands to reach a broader audience.

Example:< /strong> A beauty influencer might create a quick “get ready with me” Reel showcasing a brand’s new cosmetic line. While the Reel itself might not directly earn revenue, the brand might compensate the influencer for the exposure, and the Reel could drive traffic to the influencer’s other monetized content or affiliate links.

۱۰٫ Instagram Guides

How it works: Instagram Guides allow users to curate and share content in an easy-to-digest format, be it tips, recommendations, or product showcases. Originally launched for health and wellness content, the feature has expanded, enabling creators to share products, places, and posts in a more organized manner.

Potential earnings: Direct monetization from Guides is not as established as other Instagram features. However, they can serve as an avenue for brand partnerships or affiliate marketing and drive traffic to other monetized platforms or content.

Tips to get started:

• Decide on a theme or topic for your Guide that resonates with your audience.
• Curate your best content around that theme, posts, products, or recommendations.
• Integrate affiliate links where relevant, ensuring transparency with your audience.
• Collaborate with brands to feature their products or services within your Guide.
• Share your Guide on your feed and stories to increase its visibility.

Example: A travel influencer might create a Guide titled “Top 10 Cafes in Paris,” curating their posts and reviews about each cafe. If they have partnerships with some of these cafes or related brands, they could incorporate special offers or affiliate links within the Guide. This serves as a valuable resource for their followers and a potential revenue stream for the influencer.

How to Make Money on Instagram Without Followers

While Instagram’s monetization landscape often favors those with large follower counts, you don’t need thousands or millions of followers to start earning. The platform’s diverse tools and features offer numerous avenues for monetization, even if you’re just starting out. Below, we explore strategies that aren’t strictly contingent on having a vast follower base.

۱٫ Selling Products or Services

Your Instagram can act as a mini-portfolio or online storefront. You can effectively attract a niche audience or potential buyers by showcasing your products, artwork, or services.

Strategy: Focus on quality over quantity. Make each post count by showcasing the value proposition of what you’re selling. Use targeted hashtags to reach potential customers.

۲٫ Offering Courses or Workshops

Your expertise in a particular field can be a goldmine. Even without a significant following, if you have valuable knowledge to share, there’s likely an audience willing to pay.

Strategy: Share snippets of your expertise in posts or stories and use them as teasers for more comprehensive courses or workshops. Promote your offerings in your bio and leverage Instagram ads to reach a wider audience.

۳٫ Affiliate Marketing

While having a larger audience can help with affiliate sales, what’s more critical is audience trust and product relevance.

Strategy: Choose products or services that are genuinely beneficial to your audience, even if it’s small. Write honest reviews or create tutorials, including your affiliate link.

۴٫ Instagram Shop

If you have tangible products, setting up an Instagram Shop can make browsing and purchasing seamless for visitors.

Strategy: Use high-quality visuals, write compelling product descriptions, and utilize Instagram’s shopping features to make purchasing as intuitive as possible.

۵٫ Leverage IGTV and Reels

Creating engaging, valuable, or entertaining content on IGTV and Reels can attract an audience over time. These tools are incredibly potent as Instagram often prioritizes and promotes their use.

Strategy: Study trending topics or formats and incorporate them creatively into your content. This can increase your visibility on the platform, even if you have a smaller follower count.

۶٫ Offer Freelance Services

Your Instagram can be a portfolio or testimonial page if you’re a writer, designer, coach, or freelancer.

Strategy: Share samples of your work, client testimonials, and behind-the-scenes processes. Engage with relevant industry hashtags to get your content to potential clients.

Having a multitude of followers can undoubtedly provide a boost in potential income. However, the real power lies in authenticity, value proposition, and strategic utilization of Instagram’s features. You can monetize Instagram irrespective of your follower count by providing genuine value and leveraging the abovementioned strategies.

How Many Views to Make Money on Instagram?

Views are an integral metric on visual platforms like Instagram, but how do they directly correlate to earnings? Understanding the relationship between views and income becomes paramount, especially with the introduction of ad revenue sharing on IGTV and the potential future monetization of Instagram Reels.

۱٫ IGTV Ads

In mid-2020, Instagram started testing IGTV ads, which meant creators could earn a cut from ads shown in their IGTV videos.

Process & Prerequisites:

• Creators must be part of the Instagram Partner Program to be eligible.
• A video ad will play when users click on your IGTV video. These ads can be up to 15 seconds long.
• Instagram typically offers a 55% share to creators, mirroring platforms like YouTube.
• Views and Earnings: While Instagram hasn’t published exact earnings per view, it’s believed that factors like video engagement, ad relevance, and viewer demographics play a role. Generally, more views mean more earnings, but the quality of those views (e.g., how long viewers watch the ad) can significantly affect income.

۲٫ Instagram Reels

Currently, Instagram has not launched a direct monetization feature for Reels akin to IGTV ads. However, the high engagement rate and visibility of Reels make it a lucrative platform for indirect monetization methods, such as promoting sponsored content or driving traffic to monetized platforms.

Potential Future Monetization: Given the competitive nature of short-form video content (with platforms like TikTok offering monetization), it wouldn’t be surprising if Instagram introduced a revenue-sharing model for Reels in the future.

While views can be a direct metric for earning potential, especially with IGTV ads, it’s essential to remember they’re part of the equation. Engagement factors, like video completion rate, comments, shares, and likes, can significantly impact earnings. Moreover, a loyal and niche audience can be more valuable than a vast, less-engaged viewer base.

Furthermore, while ad revenue can provide passive income, many creators find that actively leveraging their platforms for affiliate marketing, sponsored content, and product or service promotions can lead to more substantial earnings.

In conclusion, views are a valuable metric, but they should be paired with strategic content creation, audience engagement, and diversified monetization strategies to truly unlock the earning potential of Instagram.

The Role of Instagram Marketing in a Social Media Marketing Strategy

In the realm of digital marketing, social media platforms have established themselves as paramount tools for audience engagement, brand building, and driving conversions. Among them, Instagram stands out as a visual-centric powerhouse that brings unique advantages to the table. Below, we explore Instagram’s stance within a broader social media marketing program and how it synergizes with other platforms.

۱٫ A Visual Storytelling Platform

At its core, Instagram is a platform designed for sharing visuals – be it photos, videos, or graphics. This emphasis on visual content allows brands to:

• Build a Visual Brand Identity: Consistent aesthetics, color schemes, and content themes help companies establish a solid visual identity, making them instantly recognizable.
• Humanize the Brand: Behind-the-scenes content, stories, and live videos allow brands to show their human side, fostering stronger connections with their audience.

۲٫ Access to a Massive and Engaged User Base

Instagram provides access to a vast global audience with over a billion users. Most users are incredibly engaged, with more than half logging in daily. This engagement rate offers brands:

• Diverse Audience Segmentation: Brands with tailored content can target various demographics, from Gen Z to millennials and beyond.
• Higher Engagement Rates: Compared to platforms like Facebook and Twitter, Instagram often boasts higher interaction rates, providing better ROI for organic and paid campaigns.

۳٫ Unique Features for Marketers

Instagram continually innovates, offering features that enhance marketing efforts.

• Instagram Shopping: Brands can turn their profiles into virtual storefronts, streamlining the shopping experience.
• Reels & IGTV: Short and long-form video content broadens the scope of content strategies, from quick product showcases to in-depth tutorials.
• Stories & Highlights: Temporary content boosts engagement, while Highlights allow brands to categorize and showcase essential content permanently.

۴٫ Integrating Instagram with a Cross-Platform Strategy

Instagram doesn’t operate in a vacuum. It’s most potent when integrated cohesively with a brand’s broader social media strategy.

• Cross-Promotion: Content can be shared across platforms, directing traffic from Facebook, Twitter, or LinkedIn to Instagram and vice versa. You may even explore other ways to make money on your phone and online through these other platforms. For example, explore how to make money on TikTok, how to make money on Medium, or how to make money on Pinterest.
• Consistent Messaging: While each platform has its unique features, ensuring a consistent brand message across all platforms solidifies brand identity.
• Leverage User-Generated Content (UGC): Encouraging users to create Instagram content and share it on other platforms boosts community engagement and provides authentic promotional material.

With its visually rich interface, engaged user base, and innovative features, Instagram plays a pivotal role in modern social media marketing. As brands vie for attention in an increasingly digital world, integrating Instagram into a holistic social media strategy is essential. It acts as a linchpin, connecting brands with audiences in meaningful, engaging, and conversion-driven ways.

FAQs: How to Make Money on Instagram

How do Instagram influencers make money?

Have you ever wondered, “how do influencers make money on Instagram?” Instagram influencers primarily make money through sponsored content, where Brands pay influencers to promote their products or services through posts or stories. They can also make money via affiliate marketing, where influencers earn a commission for every sale made through their unique referral link.

Instagram influencers can also make money selling products or services, and many influencers have their product lines or offer services directly to their followers. Instagram influencers can also make money via collaborations and partnerships by teaming up with other influencers or brands for joint campaigns or product launches.

How can Instagram Stories be used to make money on Instagram?

Instagram Stories can be monetized by promoting sponsored content and showcasing a brand’s message for a fee. Instagram stories can also be monetized via directing traffic using “Swipe Up” links (available to accounts with 10k+ followers) to direct followers to affiliate products, e-commerce sites, or other monetized platforms.

Instagram influencers can also post exclusive offers, Sharing limited-time promotions or discounts to encourage immediate action. Engaging Polls and Q&A can be a way to make money using Instagram Stories, as interacting with followers can boost engagement, making your profile more attractive for brand partnerships.

Is there a quick way to make money on Instagram?

While building a genuine following and monetizing it usually takes time, some quicker methods might include selling products if you already have products or a service to offer, setting up an Instagram Shop can lead to immediate sales.

Another option might be affiliate marketing if you have a trusted audience, even if small, promoting relevant products can yield quick commissions. Short-term collaborations, such as partnering with brands for flash promotions or events, can be a way to make money.

What are some common mistakes to avoid when trying to make money on Instagram?

Common mistakes to avoid when making money on Instagram include inauthentic promotion by promoting products or brands that don’t align with your values or audience engagement. Focusing solely on growing follower count without engaging with your existing audience is also a common mistake. Over-promotion by flooding your feed with too many sponsored posts, which can deter followers, is another mistake to avoid.

Neglecting Analytics by not utilizing Instagram Insights to understand what works and refine your strategy can also affect making money on Instagram. When trying to make money on Instagram, focus specifically on tools built for the platform. If you’re looking to integrate other platforms into your business’s revenue streams, ask other questions, like “how do you make money on TikTok?”

Can using Instagram marketing services help boost my income on Instagram?

Yes, Instagram marketing services, such as content creation tools, analytics platforms, and ad management agencies, can optimize your content and promotional strategies. This can enhance your reach, engagement, and conversion rates, potentially boosting your income. However, it’s crucial to vet these services thoroughly and ensure they align with your goals and budget.

Image: Depositphotos