Brands that fled YouTube over hate videos are already back

Brands that fled YouTube over hate videos are already back

۲۴ خرداد ۹۶

Well, that didn’t last long. Nearly half of the American brands that made a show of pulling their ads from YouTube over placements on extremist videos in March have resumed advertising on the platform, according to tracking firm MediaRadar. The firm says six of the thirteen of the major companies—General Motors, Johnson & Johnson, Nestle, AT&T, Verizon, and Walmart—ran YouTube...

Tech dominates ranking of the world’s most valuable brands

Tech dominates ranking of the world’s most valuable brands

۲۳ خرداد ۹۶

Image: Justin Sullivan/Getty Images By Patrick Kulp2017-06-13 03:04:16 UTC It wasn’t long ago that classic American icons like Coca-Cola, McDonald’s, and Marlboro were considered the pinnacle of branding success. But over the past decade, Silicon Valley giants have rapidly edged out legacy household names in terms of brand value, according to one of the industry’s leading indexes. Whereas tech companies...

انواع برند ها (Brands)

انواع برند ها (Brands)

۲۱ آذر ۹۵

انواع برند (Brands) برند، ادراک و يا احساسي است که مشتريان از محصولات و خدمات ما در ذهن خود دارند. در واقع برند سمبلي است که با تعداد زيادي دارايي و تعهد ذهني پيوند خورده و هدف آن شناسانده شدن محصولات و ایجاد تمایز می باشد. برند و یا همان نام تجاری باعث شناسایی فروشنده یا سازنده می شود. یک...