For years now, media companies have hoped and prayed that Facebook would get serious about shelling out cash to partners.
Looks like that time has come.
Facebook is reportedly prepared to spend up to $1 billion on video as part of its big move into original content, exemplified by its recent launch of Watch (Mashable is a Watch partner).
The news, reported by the Wall Street Journal, will come as sweet relief for many media companies that have found huge audiences on Facebook but little in the way of actual revenue. Facebook has slowly inched forward with some programs that shared ad revenue on things like Facebook Instant Articles, but had resisted cutting checks directly to media companies.
That started to change about a year ago when Facebook launched its Live video project with some media partners who were paid to produce content. Now, Facebook Watch features a variety of partners who are receiving payments for original video.
Watch so far has been a relatively small experiment, but $1 billion is a decent chunk of cash, and follows on a similar report about Apple’s growing ambition to make original video. Apple, however, is reportedly looking for only a handful of major projects.
It’s also a drop in the bucket compared to the budgets of companies like Netflix and Amazon, who are each laying out tens of billions of dollars in the pursuit.
Those budgets, however, aren’t going to smaller publishers. Facebook’s, it would seem for now, is — at least for now.
YouTube isn’t just for cat videos. People have built empires by “vlogging,” sharing parts of their real lives or taking on different personalities in online videos.
As YouTube’s chief business officer, Robert Kyncl is tasked with supporting these creators. He helps make sure they have the right tools to cater to their subscribers and earn revenue, and, hopefully do not abandon the platform for another tech giant.
Kyncl just released a book with titled “Streampunks: YouTube and the Rebels Remaking Media,” cowritten with Maany Peyvan of Google, where he profiles some of these YouTube creators. He joined Mashable‘s Biz Please podcast this week to chat about the rise of these so-called YouTube stars.
“In television, if you had a famous star, you never felt like they were your friend, but on YouTube, you kind of feel like they are because you’re there, you’re watching their evolution, they’re talking to you all the time, they’re responding to your comments,” Kyncl said.
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YouTube can take some credit of their rise. It’s arguably the biggest single provider of online video with 1.5 billion people coming to its service every month. In fact, when asked if there was vlogging before YouTube, Kyncl responded, “You know, I don’t think there was. Yeah, let’s take credit for it.”
Kyncl name dropped Michelle Phan, who created her beauty empire with makeup tutorials on YouTube. Makeup tutorials and other “How to” videos are some of the most popular genres, but Kyncl noted that pretty much everything is on YouTube.
“It satisfies people who care and whatever it is that you care about,” Kyncl said.
Video is important, and it’s everywhere. Just ask any publisher, advertiser, tech platform, and, we guess, average people on the internet too.
Facebook is trying to build a competitor video empire. Last month, it released its new video platform called Watch. Should creators go to Facebook?
“That’s if you don’t want to make money,” Kyncl said. “The fact is that we are the only ones who are paying.”
For more Biz Please, subscribe to the podcast on iTunes and find us here on Stitcher.
Citizens of this city, council members, public servants, and members of the press: thank you all for coming to this meeting on such short notice. I, your elected mayor, am so thrilled and excited to announce that our great city will be pivoting to video, effective immediately.
Before we begin to celebrate with a big parade, or ceremony or something in my honor, I’m sure you’d all like to know how this will affect your lives and jobs. The answer is, of course, drastically.
First, let’s begin with the foundation of our great city: the children. As I’ve always said, the children are our future and video is also the future and so the children must all learn video. Therefore, the public school system will be completely restructured so that our children have the best opportunity to grow (through video).
The children are our future and video is also the future and so the children must all learn video.
Beginning with the start of the fall semester, we will replace the old standardized K-12 curriculum with a bold new video-centric curriculum optimized for looking hot as hell on Instagram. The school buses will be outfitted with Facebook live cams, the library is now a “vlog den,” and gym class is now “Boomerang training.” I’m also so thrilled to announce that the position formerly held by Mrs. Reese, a 40-year public servant and student council advisor who won the state’s teacher of the year award five separate times, is now held by a 22-year-old guy who was popular on Vine and “gets it.”
We are destined to succeed!
Healthcare professionals, listen up! The hospital is so great. It’s one of the city’s biggest employers and one of our greatest assets. Ask anyone, we love the hospital and we don’t want to change a thing about it! That being said, all of the doctors and nurses are fired, and instead of surgeries we are shifting focus to making videos of the sick and wounded and putting those videos onto the internet to make CASH. Before you get cynical, let’s see what happens! This is a new frontier and there WILL be bumps as well as criminal medical negligence along the road, but we’re all in it together!
We are so bummed to have to say goodbye to our good friends at the Fire Department, but it is with the utmost respect for the work they did that we will continue their efforts with a smaller, nimbler team: one low-paid grad student named Devlin who will make compilation vids of big fires and explosions. We truly believe that Devlin’s skillset will allow us to fight fire with something even more powerful than high-pressured water: revenue.
Folks, when this scenic stretch of land was settled by a group of peaceful Greek expats in the early 1800s, they had one goal in mind: to make a better life for their families. Now, all these years later, we hope to do the exact same thing. Except by “a better life,” we mean “a video” and by “for their families” we mean “for whoever.”
If anyone’s feeling left out, don’t worry! Our citywide pivot to video won’t just change the lives of citizens employed here — the structural integrity of this city is being right-sized and optimized to fit a more modern world. In other words: the public park will be leveled so we can store a bunch of tripods in there, and all the street security cameras will be repurposed to shoot hidden-camera prank videos.
The structural integrity of this city is being right-sized and optimized to fit a more modern world.
I can see that many of you have questions, and I really want to get to them, but I unfortunately have to call an early end to this meeting. I have an appointment to take a bunch of money from a big company and buy a big-ass camera with it. As you exit City Hall, you’ll notice that the monument to our city’s founder, Giorgos Tripoli, has been replaced with a monument for that guy who makes pancake art timelapse vids on YouTube. Glory be to the pancake man, the new face of our great metropolis (which has been renamed “Video City” to more accurately reflect our mission).
Oh, before I forget — the city council is hereby disbanded and the twelve vacant seats will now be filled with twelve DSLR cameras pointed at ME. I’m filming a webseries — it’s insanely expensive and NOBODY watches it.
Thank you to all who filmed this!
Thanks for reading Mashable Humor: original comedy every day. Or most days. We’re people, just like you, and we’re trying our best.
It’s not the death of journalism or a sign that people are abandoning everything that is right and good in the world.
What it is, however, isn’t much better.
The “pivot to video” is the product of an internet that is run by Google, Facebook, and an advertising market with little regard for anything that isn’t video. They’re setting the rules, and media companies—especially startups—have to play the game.
News broke on Thursday that Mic laid off 25 staffers and will turn its resources to producing more video. This has become a common move in the past couple years as digital media startups have found that pageviews just don’t translate into very much money (Mashable made just such a move in April 2016).
These events tend to elicit a certain collective smugness and schadenfreude from technorati and Media Twitter. “Pivot to video” is now used with snarkful glee as shorthand for failure.
Perhaps that’s as it should be. There is a growing acceptance that the internet is simply bad at supporting the written word. “Upon further reflection, it’s clear that the broken system is ad-driven media on the internet,” wrote Ev Williams in January to announce that his writing-focused startup Medium would lay off 50 people. The company had raised $130 million in funding in an effort to build the next great print media platform.
The ad-driven media, as Williams put it, is dominated by two companies: Facebook and Google. They soak up the majority of digital ad spending and almost all of every new dollar that moves online. Both companies are important to digital media upstarts, and they’re both hungry for video that they can show ads against—and grab a chunk of the $70 billion spent on TV ads.
Consumers don’t necessarily want this video. Even millennials prefer reading their news, and websites trying to cram as much video as possible onto webpages has resulted in a terrible user experience—including the dreaded autoplay.
Backing up a few years, the reason for companies like Mic stems from a once-boundless optimism for new media companies. “I am more bullish about the future of the news industry over the next 20 years than almost anyone I know. You are going to see it grow 10X to 100X from where it is today,” wrote venture capitalist Marc Andreessen in a blog post.
He wasn’t alone. Millions of dollars poured into media startups that believed they could take advantage of people and ad dollars both moving to the internet. The smartphone explosion only made that seem even more of a gold rush.
Legacy media companies like the New York Times and Washington Post suddenly seemed vulnerable. Plenty of other media giants, worried about getting left behind, followed venture capitalists and plowed money into a growing number of startups. Newsrooms were built up, with even big-name journalists moving to online-only outlets. The calculus seemed to figure that even with Facebook and Google having already emerged as gatekeepers of both content and ad dollars, the market would figure it out.
Back to present day, the market didn’t figure it out. The Times and Post are flourishing not because they changed to become more like digital upstarts but because they have avoided the free-content assumption and convinced people that their content is worth paying for. Subscriptions still reign supreme—and those companies control those subscriptions without middlemen (though Facebook is working on a subscription product).
This is a good thing. The explosion of free stuff on the internet had led to a growing belief that everything on the internet would be free forever. It was not that long ago that both the Times and Post offered all of their work online for free. Words still have value that consumers are willing to pay for, especially when they carry serious weight.
Value for free words hasn’t translated. Display ads have not turned out to be lucrative enough to sustain these media upstarts, leaving no choice but to start feeding the video beast. This is what startups do when their initial thesis doesn’t work or the market changes—they adapt to the times.
The market didn’t figure it out
There’s plenty of skepticism about whether this strategy will work, but that’s not really the point. For now, Google and Facebook are pushing media startups in that direction. There is simply no option but to pivot to video for a company like Mic.
In its wake, however, are still plenty of words. Mashable had its own “pivot to video” moment, but this is still a print article, as are a lot of the things that appears on this website. Mic will still have words too.
“Pivot to video” isn’t the death of words, but is the end of venture capital-funded words that hoped to eventually find a supportive ad market. In its place, venture capital-funded video is the new hope. Whether the ad market (or maybe even subscription market) materializes is anyone’s guess.
And if it doesn’t, the words will still be around. There just might be a few less of them.
Mic, a news startup focused on millennials, is laying off 25 staffers as it prepares to shift to video.
It’s a move that has become all too common among media startups.
Cofounder Chris Altchek told the company in a memo that the move was spurred by a need to become “the leader in visual journalism…”
This echoes a recent op-ed from Mic publisher Cory Haik, which suggested the need to move away from print and toward video.
“The much-lamented and much-snarked-about phrase ‘pivot to video’ is, if I’m being honest, somewhat warranted — video advertising is becoming central to every digital media company’s revenue model,” she wrote in a post on Recode.
The company’s pivot to video appears to be the subject of some confusion. One Mic reporter who requested anonymity said that the company had initially told people that there would be no switch to video.
Business Insider, which broke news of the layoffs, also reported that there had been internal confusion about the move.
Altchek confirmed the news by tweeting out Mic’s own story on the layoffs.
Numerous digital media companies have announced similar moves in the past few years, as the online advertising market has proved challenging. Display ads and branded content have only gone so far, while video ads and licensing deals have proven more lucrative — and some see a brighter future for such content.
Mic joins a growing list of media organizations that have also “pivoted to video,” including Vocativ, Vice News, MTV, ATTN, Fox Sports, and others. (Mashable went through its own version of a similar move in April 2016).
A group of Mic staffers tweeted that they had been let go.
Today was my last day at Mic, which means I’m looking for other writing opportunities. Let me know if you know of any!
— Marie Solis (@msolis14) August 17, 2017
Well, i just got laid off at Mic. If you know of any positions in gaming tech media hit me up
— Jake 🖕🏻🤖🖕🏻 (@jacobkleinman) August 17, 2017
Sad to say today was my last day at Mic. If you’re looking to hire a hardworking lady for a job in or outside media: email@example.com
— Jordyn Taylor (@jordynhtaylor) August 17, 2017
Parted ways with Mic today and officially looking for a new gig. 🎉😘🎉 Keep your eyes peeled for other talented folks who’re now free too.
— Gabe Gonzalez (@gaybonez) August 17, 2017
Today is my last day at Mic. Did some great stuff there with amazing people. If anyone hears of any TV/film writing gigs, let me know!
— Miles Surrey (@HKSurrey) August 17, 2017
Today is my last day reporting for @mic. It’s been an honor to work w/ such brilliant people
LinkedIn wants to let users share as much as possible on the site. So in its latest effort the social media company is rolling out a video creation tool within its mobile app.
The feature is only available for frequent contributors at the moment, but will be available to everyone else soon.
“Some stories are better shown than told. Video allows you to evoke emotion, transport viewers, teach something or share some incredible piece of insight when words and images alone aren’t enough,” LinkedIn wrote in the announcement email. “We can’t wait to see how you use this new way to tell your stories on LinkedIn.”
For users with access to the feature, you can find a little movie recording icon just to the left of the camera icon that has always been there. Click that, give LinkedIn access to your phone’s microphone, and start recording. When you’re done, just hit “Next” and the video will show up as an attachment in a new post.
LinkedIn recommends creating videos for work hacks that will increase your productivity, front row seats at a conference, an insider’s perspective on the day’s new, or whatever else you think your professional network might like.
Before this update, users could attach videos saved in their photo library. But there was no option to create your own video on the spot within the app itself.
So make sure you have the latest version of LinkedIn installed on your smartphone, and start thinking up some clever video ideas to share with your friends and colleagues.
اسکریپت اشتراک گذاری ویدئو Social Video ShareReviewed by M J on Aug 16Rating: 4.5اسکریپت اشتراک گذاری ویدئو Social Video ShareSocial Video Share نام یک اسکریپ حرفه ای و قدرتمند ار دسته اسکریپت های اشتراک گذاری می باشد که توس آن می توانید سایت های اشتراک گذاری ویدئو راه اندازی کنید. Social Video Share به شما این امکان را می دهد تا با نصب آن برروس سایت خود، امکان اشتراک گذاری ویدئو از تمام شبکه های اجتماعی را به کاربرانتان بدهید. این سیستم دارای امکانات و ویژگی هایی چون سیستم ورود و عضویت، سیستم نظرات، اشتراک گذاری از شبکه های اجتماعی، جستجوگر قوی، ایجاد پروفایل کاربری و… می باشد.
Social Video Share نام یک اسکریپ حرفه ای و قدرتمند ار دسته اسکریپت های اشتراک گذاری می باشد که توس آن می توانید سایت های اشتراک گذاری ویدئو راه اندازی کنید. Social Video Share به شما این امکان را می دهد تا با نصب آن برروس سایت خود، امکان اشتراک گذاری ویدئو از تمام شبکه های اجتماعی را به کاربرانتان بدهید. این سیستم دارای امکانات و ویژگی هایی چون سیستم ورود و عضویت، سیستم نظرات، اشتراک گذاری از شبکه های اجتماعی، جستجوگر قوی، ایجاد پروفایل کاربری و… می باشد.
اسکریپت Social Video Share دارای ۳ قالب اصلی می باشد و همچنین نسخه موبایل آن به همراه خود سیستم به صورت خودکار فعال می شود و مدیران به دلخواه خود می توانند هریک از آن هارا انتخاب کنند. این سیستم بخش های مختلفی مانند بخش گفتگو، بخش محبوب ها، ارسال نظرات، امتیاز دهی و… می باشد که در ادامه به امکانات کلی آن اشاره می کنیم.
برخی امکانات اسکریپت اشتراک گذاری ویدئو Social Video Share :
دریافت ویدئو از شبکه های Instagram، Vimeo، Dailymotion، Metacafe و یوتیوب
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مطلب مفیدی بود ؟اشتراک مطلب در :۰امتیاز بده در نظرسنجی شرکت کن !!
در این مطلب ویدیوی جعبه گشایی هواوی نوا ۲ پلاس (Huawei Nova 2 Plus)، فبلت جدید این برند چینی که به تازگی وارد بازار ایران شده است، را برای شما عزیزان آماده کردهایم تا با آیتمهایی که هواوی درون جعبهی آن قرار داده است، آشنا شوید.
نوا ۲ پلاس در کنار یک مدل استاندارد به نام هواوی نوا ۲، گوشی های میان ردهی جدید هواوی هستند که کمتر از یک سال پس از معرفی نسل اول، کمپانی سازنده تصمیم به رونمایی از آنها گرفته است. محصولات سری نوا همواره جزو محبوبترین گوشی های هواوی بودهاند و در مدلهای جدید نیز مشخصات و ویژگیهای جذابی برای آنها در نظر گرفته شده است که هر کاربری را برای خریدشان وسوسه خواهد کرد. دوربین سلفی ۲۰ مگاپیکسلی، مهمترین قابلیتی است که در این دو اسمارت فون زیبا به چشم میخورد و با توجه به محبوبیت سبک عکاسی سلفی، قطعا میتواند به برگ برندهی بزرگی برای آنها در بازار تبدیل شود.
هواوی نوا ۲ پلاس که امروز قصد باز کردن جعبهی آن را داریم، یک فبلت ۵.۵ اینچی است که نسبت به مدل استاندارد این سری، از باتری و نمایشگر بزرگتری بهره میبرد. پس اگر به دنبال خرید یک فبلت زیبا و مدرن هستید که مشخصات قدرتمندی داشته باشد و در عین حال، نیاز نداشته باشید که هزینهی بسیار بالایی را برای تهیهی آن بپردازید، از شما دعوت میکنیم که ویدیوی جعبه گشایی مدل پلاس هواوی نوا ۲ را در گجت نیوز تماشا کنید تا با این محصول و محتویات جعبهی آن بیشتر آشنا شوید.
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همچنین اگر به هر دلیلی موفق به تماشای ویدیوی آنباکسینگ این فبلت جذاب نشدهاید، در تصویر زیر میتوانید تمام آیتمهای درون جعبهی نوا ۲ پلاس که شامل کابل یو اس بی نوع سی، آداپتور شارژر، ایرباد، پین سیمکارت، گوشی و یک قاب محافظ شفاف میشود را مشاهده کنید: