fake

۲ women entrepreneurs created a fake male cofounder to deal with sexism and, depressingly, it worked


Is this Keith Mann??
Is this Keith Mann??

Image: Shutterstock / g-stockstudio

It’s easy to understand on a theoretical level that female founders face more hurdles launching successful startups. It’s less common to see the often insidious sexism they face blatantly illustrated. 

Penelope Gazin and Kate Dwyer a year ago launched a successful art marketplace, Witchsy. The site, which has sold $200,000 worth of art, needed contributions from developers and designers to get off the ground. Many of those contractors were men, who often behaved dismissively toward Gazin and Dwyer and their cute art project. 

So the pair invented a third cofounder, who only communicated with difficult outsiders via email. Keith Mann (get it?) became the invisible yet vocal third partner in Witchsy. 

Of course, it worked. 

“It was like night and day,” Dwyer told Fast Company. “It would take me days to get a response, but Keith could not only get a response and a status update, but also be asked if he wanted anything else or if there was anything else that Keith needed help with.”

While Gazin and Dwyer dealt with a developer who addressed them with the greeting, “Okay, girls,” Mann was addressed by name. Mann’s “presence,” for some people who worked with Witchsy, changed their perception of and even legitimized the business. 

These differences weren’t an anomaly. A viral Twitter thread earlier this year captured a similar experience when a man at an employee services firm accidentally emailed a client as his coworker, Nicole. Martin Schneider found that “Nicole” faced rude pushback from clients that he never experienced when doing the same work under his own name. 

These examples are yet another reminder of how hard it is to be a woman in the tech industry, where unconscious and conscious bias cause women to face questioning of their skills and knowledge constantly. 

Keith Mann, on the other hand? He gets the royal treatment. 

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China’s fake Yeezy store looks really slick, TBH


Looks like China’s beaten Kanye West to it.

An unofficial Yeezy store has opened in the Chinese city of Wenzhou — and it’s filled with knockoffs.

The store’s clearly not afraid about trademark violations, and is proudly displaying the word Yeezy in bold on its storefront, according to multiple social media posts from passers-by.

Not going to lie, the inside looks like a pretty nice sneaker shop:

But to us, the best part of the store is its neighbour, New Bunren: 

The fake Yeezys aren’t cheap

But the shoes don’t come at knock-off prices.

According to a report by China Network, the shoes sell for an average of $151 (999 yuan) — which is quite a lot to shell out for a fake.

A genuine Yeezy pair will set you back around $200, though resellers in the market are exploiting limited stock, and charging exorbitant prices into the thousands.

And the fakes aren’t even carbon copies.

The most glaring difference is that they carry the words “Yeezy” on them, instead of the trademark “SPLY”. 

The store even offers personalised designs, allowing you to customise your “Yeezys” to any design of your liking.

According to China Network, the operation is not entirely shady — sort of.

The trademark to “Yeezy” was registered in 2013, by a Mr Hu, the owner of the store that the news outlet spoke to.

“Some time ago, the relevant authorities have ruled that the Yeezy trademark, which we registered with our company, is valid,” he told the China Network.

A representative at LegalHoop, a trademark registration firm, also confirmed to Mashable that the mark “Yeezy” had already been taken and registered in 2013 across several categories.

We’re unable to confirm if this listing by the Wenzhou Haifan Trading Company is actually the firm who registered the mark, but it’s a bit of a coincidence that the store also happens to be set up in — where else — Wenzhou.

Image: legalhoop/mashable/screenshot

Image: LEGALHOOP/MASHABLE/SCREENSHOT

Image: LEGALHOOP/MASHABLE/SCREENSHOT

Still, there’s hope for Kanye yet. He may still be able to contest the trademark.

Last year, China’s supreme court ruled in favour of U.S. basketball player Michael Jordan, after a Chinese sportswear company used his Chinese name for their products.

Qiaodan (Jordan’s name in Chinese) Sports said it had registered the name more than a decade ago, but Jordan’s lawyers successfully argued that they had used his name without his permission.

So who knows, perhaps it won’t be long before Kanye comes knocking on their door. 

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Facebook is going after one of the big ways fake news spreads


Less fake news should appear in News Feed.
Less fake news should appear in News Feed.

Image: BRITTANY HERBERT/MASHABLE

Facebook is continuing its crackdown on fake news. 

The social network Monday announced Facebook Pages will no longer be able to advertise on the site if they repeatedly share news articles that are marked as false by third-party fact-checking organizations. Page owners can win back the ability to run ads if they later choose to act responsibly. 

The move would limit one of the big ways that fake news spreads, since paying to boost posts is a big way for publishers to get stories in front of more people.

“We want people to stay informed on friends, family, and topics they care about on Facebook, and false news damages trust,” said Rob Leathern, product manager at Facebook. “This is mostly about removing incentivizes for the creation of false news.”

This update limits a user’s ability to growth hack a Facebook Page, as in gain followers (or Facebook “likes”) by sharing fake (but highly-engaging) news articles. Paying for Facebook ads allowed these fake news articles to appear in users’ News Feeds. 

Facebook introduced a partnership with third-party fact-checkers, months after CEO Mark Zuckerberg belittled the impact of fake news on the 2016 presidential election. Shortly after the election, Zuckerberg wrote “more than 99% of what people see is authentic. Only a very small amount is fake news and hoaxes.”

Since that claim, Facebook has taken several steps to lessen the abundance of fake news on the network. Other moves include shutting down the bot networks used to defraud advertisers and suppressing links from websites with bad ad experiences. 

Facebook has broken up its fight against fake news into three buckets: disrupting economic incentives, building new products, and helping people make informed decisions.

The most recent change falls into the first category. Still, Facebook remains steadfast against being an arbiter of truth. Pages can regain the ability to advertise and are not banned.   

“It is possible that someone could inadvertently share something, so we want to make sure that it is a repeated behavior,” Leathern said. “We want there to be an incentive: good maintenance. If they no longer are sharing [fake] stories, they can regain the ability. A repeated pattern of this occurring has a consequence.”

Facebook declined to share an exact estimate of the financial impact. The company earned $9.32 billion in the second quarter of 2017, the majority of which comes from mobile advertising

“I think overall the order of magnitude of the size of this is relatively small,” Leathern said. 

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Facebook is finally purging annoying fake videos from your News Feed


No more fake videos on Facebook
No more fake videos on Facebook

Image: Dan Kitwood/Getty Images

Say goodbye to annoying fake Facebook videos.

The social network is tweaking its algorithm so you’ll see static memes disguised as videos and images with fake play buttons way less often. 

Spammers have been flooding the site with these trick formats to take advantage of Facebook’s fanatical focus on promoting video above other types of content. Uploading single images as videos can earn the poster advertising money, and photos made to look like videos can lead users to sketchy sites with malicious ads.

An example of a photo with a fake play button that leads to a sketchy website.

An example of a photo with a fake play button that leads to a sketchy website.

“People want to see accurate information on Facebook, and so do we,” the company said in a statement. 

Expect to see less misleading videos as Facebook implements the changes in the coming weeks.

“People want to see accurate information on Facebook, and so do we”

Facebook has been pushing hard for the past couple years to grow the platform’s volume of videos, which command much higher prices from advertisers than other content. 

But despite Facebook’s phenomenal video growth, the company is only now starting to iron out kinks like pirated videos and deceptive practices.

The push is also part of Facebook’s bigger effort to crack down on all types of misleading content, which started after it was blamed for spreading fake news during the presidential election. Other updates have included suppressing links to sites with intrusive ads and shutting down bait-and-switch ads.

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Lara Trump is here to deliver our souls from the epidemic of fake news


Our savior.
Our savior.

Image: AP/REX/Shutterstock

Real talk is like sweet, frigid-ass lemonade on a sweaty, hot day: refreshing.

America, Lara Trump is here to give you the lemonade that will parch your news-starved throats. Who better to slice a hot knife through all the fake news out there than President Donald Trump’s second most powerful child-in-law? 

Lara Trump launched “Real News” on Trump’s Facebook page this past Sunday, and it seems like this is gonna be a weekly thing, which, thank the gods to whom you pray, because if you’re like me, you’ve been scouring the internet for weeks just begging it to produce more news video. REAL news, like Lara said. No funny business with the tricky graphics or whatever, just give me somebody saying some words I could read in 1/4 the time. Inject that shit straight into my red-blooded American veins.

Lara Trump, who’s leading the president’s 2020 effort and is married to Trump’s second-oldest son, Eric, is evidently the anchor for this little program. In the inaugural episode, she talks about #GoodTrumpNews that is #Real and #NotFake while sitting in front of the blue Trump backdrop that inspires either love or nausea depending on your political affiliation. 

“I bet you haven’t heard about all the accomplishments the president had this week because there’s so much fake news out there,” is how Lara Trump starts the video after introducing herself. The president had accomplishments!

Lara Trump’s got a lot of courage going up against Game of Thrones on Sunday night, but the only way to be the best is to beat the best, as the sports people say. You know what, I am already vibrating with anticipation for next week’s edition of Lara Trump Says Words to Me. Quaking, really. If only there was a way to fast-forward time so I might know what accomplishments the president was going to have. If only.

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Did Trump approve a viral fake Fox News story?


President Donald Trump speaks to the media after new White House Chief of Staff John Kelly was privately sworn in during a ceremony in the Oval Office, in Washington, D.C., on July 31.
President Donald Trump speaks to the media after new White House Chief of Staff John Kelly was privately sworn in during a ceremony in the Oval Office, in Washington, D.C., on July 31.

Image: AP/REX/Shutterstock

If you thought the White House Russia Collusion Story mill was running low on creative new twists, think again. This one involves President Donald Trump reviewing a pre-publication Fox News story—about a knowingly fake conspiracy designed to distract from Trump/Russia news—and personally pushing for its publication. Fun! 

On Tuesday, NPR published a lengthy piece floating the possibility that Trump himself pushed fake news, pegged to a lawsuit against Fox News filed by a man named Rod Wheeler. 

Wheeler’s a former detective who used to work for the Washington, D.C. police and has been a paid contributor to Fox for several years. Earlier this year, he was asked by a Fox affiliate to investigate the murder of former Democratic National Committee staffer Seth Rich. 

Rich was murdered last year in what police say was a botched armed robbery. But prominent right wingers—notably, for example, Fox News anchor Sean Hannity—tried to spin self-serving tales about the murder. They’ theorized that Rich was murdered because he had tried to leak DNC emails to Wikileaks that would damage Hillary Clinton’s 2016 campaign. Such a story would cast doubt on whether Moscow was actually behind the hack of DNC emails, and would take the punch out of stories about collusion between the Kremlin and the Trump campaign/administration. No one had ever provided proof to back up the Hannity-shilled version of events, but Wheeler was about to become enmeshed in the most significant attempt to push this conspiracy into the mainstream.

He and and the other Fox contributor—a Texas investor named Ed Butowsky—met with then-White House Press Secretary Sean Spicer on April 20 to talk about what they’d found. Spicer confirmed the meeting to NPR. On May 16, when Spicer was asked about the Fox News story on Rich’s murder, he didn’t acknowledge the meeting.

Wheeler and Butowsky continued apace, along with Fox News producer Malia Zimmerman, who would go on to write the Fox News story that would end up sparking a rush of interest in Rich’s story. 

The plan was to publish the story, and have Wheeler make the TV rounds to play it up, which he did. And here’s the wild part: 

Days before Zimmerman’s story went online on May 16, Butowsky called and texted Wheeler, to let him know that the White House was watching—and that Trump had reviewed the story. And was eager for it to hit the internet. 

Whether the sentiments of those messages are true, or whether Butowsky was just trying to keep Wheeler on point, is up for debate.

Zimmerman let Wheeler review the article before it published, but Wheeler says the initial copy differed from the published version in a significant way—it included two quotes attributed to Wheeler that he says were made up. The quotes make Wheeler sound like he’s the driving force behind the story. Both begin with “my investigation” and one says “there was some degree of email exchange between Seth Rich and Wikileaks.”

Wheeler’s lawsuit states that, “According to Butowsky, the statements were falsely attributed to Mr. Wheeler because that is the way the President wanted the article.”

Fox News ran with the story all over the network, and only retracted it on May 23, saying it didn’t meet the networks’ editorial standards. Wheeler says Fox blamed him as the story went up in flames, and now Wheeler is suing, in effect, to salvage something of his reputation. And if what the lawsuit alleges is true—a significant if at this point—his reputation is in tatters because of Trump.

Fox News, for its part, vehemently denied that the network colluded with the president to tamp down stories about the connections between the Trump administration and the Russian government. 

“The accusation that FoxNews.com published Malia Zimmerman’s story to help detract from coverage of the Russia collusion issue is completely erroneous,” Fox News President of News Jay Wallace said in an emailed statement. “The retraction of this story is still being investigated internally and we have no evidence that Rod Wheeler was misquoted by Zimmerman.”

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Sprint is ruthlessly trolling Verizon with a brutal, fake pop-up shop


Things are getting ugly in the battle of the wireless carriers.

In its latest shot at competitor Verizon, Sprint decided to open up a unique pop-up shop in Queens called “Twice the Price,” which essentially trolls Verizon’s prices by overcharging for all of the featured items. 

Sprint explained in a press release that at “Twice the Price” shoppers can find items like “potato chips, party supplies, boogie boards, makeup mirrors, mops, bottles of water, and more” for twice their regular price. Because, as the store’s tagline goes, “Why pay less when you can pay more?”

The store is conveniently located directly next to a Verizon store, which makes the fact that Sprint used the same font and colors as the classic red and white Verizon logo that much more awkward.

“People ask me how I came up with this genius idea and I told them, ‘If Verizon can charge customers twice as much for four lines of Unlimited, why can’t I?’” said “Uncle Danny,” the store’s owner and president, in the release. “Did I copy Verizon? No, I was just inspired by their over-the-top pricing and the billions of dollars they’ve made. I wanted to give customers a similar experience in my store. We’ll sell anything for twice the price!”

So. Much. Trolling.

The mock pop-up shop will only be around for July 21, and no items actually available for purchase, but you can still watch the full cringeworthy, shade-filled commercial here:

Your move, Verizon.

Mashable reached out to Verizon for comment and will update if we hear back.

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Why Is It That Some FAKE Methods Don’t Work Within Target Functions?


Consider the following:

#r @"FakeLib.dll"

open Fake
open Fake.StringHelper
open Fake.ProcessHelper

Shell.Exec("mkdir","exampleDirectory")

Target "DoStuff" ( fun () -> 
    trace "Doing Stuff..."
)

Target "Clean" ( fun () -> 
    trace  "Cleaning..."
)

Target "Deploy" (fun () -> 
    trace  "Deploying..."
)

"DoStuff"
    ==>"Clean"
    ==>"Deploy"

RunTargetOrDefault "Deploy"

The above script works fine, but when I move the Shell.Exec within a Target like this:

#r @"FakeLib.dll"

open Fake
open Fake.StringHelper
open Fake.ProcessHelper

Target "DoStuff" ( fun () -> 
    trace "Doing Stuff..."
    Shell.Exec("mkdir","exampleDirectory")
)

Target "Clean" ( fun () -> 
    trace  "Cleaning..."
)

Target "Deploy" (fun () -> 
    trace  "Deploying..."
)

"DoStuff"
    ==>"Clean"
    ==>"Deploy"

RunTargetOrDefault "Deploy"

I end up with a an error:

FsiEvaluationException:

Error:

        DeployScript.fsx(10,5): error FS0001: This expression was expected to have type
            unit
        but here has type
            int


Output: [Loading C:UsersmyusernameDesktopSomeFolderDeployScript.fsx]


Input: C:UsersmyusernameDesktopSomeFolderDeployScript.fsx
Arguments:
  C:fsi.exe

Exception: Yaaf.FSharp.Scripting.FsiEvaluationException: Error while compiling or executing fsharp snippet. ---> System.Exception: Operation failed. The error text has been print the error stream. To return the corresponding FSharpErrorInfo use the EvalInteractionNonThrowing, EvalScriptNonThrowing or EvalExpressionNonThrowing
   at Microsoft.FSharp.Compiler.Interactive.Shell.FsiEvaluationSession.commitResult[a,b](FSharpChoice`2 res)
   at Microsoft.FSharp.Compiler.Interactive.Shell.FsiEvaluationSession.EvalScript(String filePath)
   at Yaaf.FSharp.Scripting.Helper.evalScript@1303.Invoke(String arg00) in C:codefakepaket-filesmatthidYaaf.FSharp.ScriptingsrcsourceYaaf.FSharp.ScriptingYaafFSharpScripting.fs:line 1303
   at Yaaf.FSharp.Scripting.Helper.save_@1276-2.Invoke(Unit unitVar0) in C:codefakepaket-filesmatthidYaaf.FSharp.ScriptingsrcsourceYaaf.FSharp.ScriptingYaafFSharpScripting.fs:line 1277
   at Yaaf.FSharp.Scripting.Helper.consoleCapture[a](TextWriter out, TextWriter err, FSharpFunc`2 f) in C:codefakepaket-filesmatthidYaaf.FSharp.ScriptingsrcsourceYaaf.FSharp.ScriptingYaafFSharpScripting.fs:line 1221
   at Yaaf.FSharp.Scripting.Helper.redirectOut@1247[a](Boolean preventStdOut, OutStreamHelper out, OutStreamHelper err, FSharpFunc`2 f) in C:codefakepaket-filesmatthidYaaf.FSharp.ScriptingsrcsourceYaaf.FSharp.ScriptingYaafFSharpScripting.fs:line 1254
   at Yaaf.FSharp.Scripting.Helper.save_@1275-1.Invoke(String text) in C:codefakepaket-filesmatthidYaaf.FSharp.ScriptingsrcsourceYaaf.FSharp.ScriptingYaafFSharpScripting.fs:line 1276
   --- End of inner exception stack trace ---
   at Yaaf.FSharp.Scripting.Helper.save_@1275-1.Invoke(String text) in C:codefakepaket-filesmatthidYaaf.FSharp.ScriptingsrcsourceYaaf.FSharp.ScriptingYaafFSharpScripting.fs:line 1284
   at Yaaf.FSharp.Scripting.Helper.session@1306.Yaaf-FSharp-Scripting-IFsiSession-EvalScriptWithOutput(String ) in C:codefakepaket-filesmatthidYaaf.FSharp.ScriptingsrcsourceYaaf.FSharp.ScriptingYaafFSharpScripting.fs:line 1308
   at Fake.FSIHelper.runScriptUncached(Boolean useCache, String scriptPath, IEnumerable`1 fsiOptions, Boolean printDetails, CacheInfo cacheInfo, TextWriter out, TextWriter err) in C:codefakesrcappFakeLibFSIHelper.fs:line 471
DeployScript.fsx(10,5): error FS0001: This expression was expected to have type

The point here is I’m trying to do a shell command only under a certain target. Pay no attention to the mkdir command as I actually would like to use the schtasks command. I just used mkdir for simplicity purposes. Maybe there’s a nuance that I’m missing here. I’ve also noticed this same behavior with using environVarOrFail. Thanks in advance to all who reply.



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Facebook News Feed change cracks down on spam and fake news


Image: brittany herbert/mashable

Facebook is taking new steps to fight spam.

The social network will now weed out posts from spammers who fill their friends’ feeds with “vast amounts” of links to “low quality content.” 

“We want to reduce the influence of these spammers and deprioritize the links they share more frequently than regular sharers,” writes Facebook’s VP of News Feed Adam Mosseri. 

In this case, Facebook is setting a pretty high bar for what it considers a “spammer.” The update was designed to address the “tiny group” of users who share 50 or more public posts a day.

This latest update is only meant to address spam that comes from individual accounts.

Mosseri notes that the change will only affect links, since “research further shows that the links they share tend to include low quality content such as clickbait, sensationalism, and misinformation.”

The update is the most recent step in a series of changes the company has made to combat fake news since the election. Earlier in the week, Facebook announced it would no longer allow users to manually change the headlines and descriptions of links they share. 

While Mark Zuckerberg and other executives have in the past insisted that Facebook so-called “fake news” problem is one that’s perpetuated by only a tiny fraction of Facebook’s 2 billion users, the reality is that these spammers are increasingly savvy at figuring how to game Facebook’s algorithms to have the greatest possible impact.

Importantly, this latest update is only meant to address spam that comes from individual accounts, not pages, so publishers or others that share dozens of links to less reputable sources won’t be affected. It also does nothing to address people who frequently share spammy clickbait, but at a frequency of less than 50 times a day (though Facebook has taken other steps to reduce the spread of fake news in its News Feed). 

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