Say goodbye to annoying fake Facebook videos.
The social network is tweaking its algorithm so you’ll see static memes disguised as videos and images with fake play buttons way less often.
Spammers have been flooding the site with these trick formats to take advantage of Facebook’s fanatical focus on promoting video above other types of content. Uploading single images as videos can earn the poster advertising money, and photos made to look like videos can lead users to sketchy sites with malicious ads.
“People want to see accurate information on Facebook, and so do we,” the company said in a statement.
Expect to see less misleading videos as Facebook implements the changes in the coming weeks.
“People want to see accurate information on Facebook, and so do we”
Facebook has been pushing hard for the past couple years to grow the platform’s volume of videos, which command much higher prices from advertisers than other content.
But despite Facebook’s phenomenal video growth, the company is only now starting to iron out kinks like pirated videos and deceptive practices.
The push is also part of Facebook’s bigger effort to crack down on all types of misleading content, which started after it was blamed for spreading fake news during the presidential election. Other updates have included suppressing links to sites with intrusive ads and shutting down bait-and-switch ads.